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Rifka loves to live well and teach others to do the same, in whatever way it works for you, its all about finding  that balance between, saving, investing, spending on what you value and living a good life.

Rifka is a financial consultant, speaker, and author, specializing in personal and business finance.

After a decade in the Israeli investment and banking industry, she went out  to pursue her dream: helping business owners, individuals, and couples to be smarter about – and with – their money.

This was her dream in high school, but as it wan’t a profession, she first did other things that were not planned, like being an investment banker, or a banker of any kind.  Rifka also  never planned to be a public speaker, or admin a huge Facebook group and certainly NEVER planned to write a book! Thankfully life gives us so much more than we plan for. Then one day, guiding people with their money became a profession, and Rifka jumped at the opportunity. In 2009 she  took a leap of faith and handed in my notice of resignation at a secure bank job – everyone  was shocked! Not only was it stepping away from a safe, secure position, but also because she  handed in  notice on the worst day of the year’s stock market crash. 

Rifka takes people on a financial journey. The guidance is financial, behavioural and  showered with true care for helping you to live financially better.

She always says, “Be careful what you plan for it might actually happen”

After overcoming her tremendous fear of public speaking Rifka has been invited to speak on topics related to finances, addressing groups at the American Embassy in Tel Aviv, Nefesh b’Nefesh, AACI, Emunah, MATI, Temech, Ima Kadima, Modiin Olim Center, Israel Translators Conference, and other organizations in Israel, and has traveled to North America with Nefesh B’Nefesh to speak and consult potential olim on how they can make their dream of Aliyah a financial possibility. 


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Rifka is from Scotland but sounds American and has lived in Israel most of her life. She is married and has 4 kids.

On a personal note, I’d love to connect with you and hear how I can help you on your journey to leading a Financially Smarter life. Stay in touch!

Rifka Lebowitz