I’d love to help you find that sweet spot where your values, lifestyle, and income all match up.
Financial planner CFP®, author, public speaker, and founder of a 35,000 member Facebook group called Living Financially Smarter in Israel.
I’m passionate about helping English speakers understand their finances, feel comfortable with their money, and succeed financially – in Israel.

I made aliyah at age 12 with my family. I know what it’s like being an immigrant and trying to make sense of it all.
My decision to work in the finance industry was fueled not only by my talent with numbers, but with a greater purpose: To help fellow English-speakers understand the system and get smarter about and with their money.
It was this passion that fueled my decision to leave my secure bank job with tenure to work one-on-one with business owners, individuals, and couples, helping them reach their financial and lifestyle goals.
It’s been over 14 years now that I’ve had the privilege to help some of the most incredible clients – value-driven people like you – to succeed beyond their wildest dreams – in Israel.

2008
Living Financially Smarter is founded with the goal to educate English speakers how to succeed financially in Israel
2009
Debut of Living Financially Smarter Facebook group with membership growing to an astounding 35,000 members
2012
Organizations start realizing the importance of addressing financial issues and Rifka is asked to address various audiences in Israel and abroad. Collective participants reach the thousands.
2017
Smarter Israeli Banking is published with the goal to help English speakers understand the Israeli banking scene. Over 2,500 copies sold in bookstores and on Amazon.
2020
Wanting to address financial issues at their root, The Financially Smarter Couple online course is born and helps dozens of couples (and individuals too!)
Israel is not the place it was 30 years ago – a “developing” country where you had to rough it in order to make it.
With a GDP at $400 billion, today Israel is considered a high income country by the World Bank. It has one of the highest number of startups in the world, and has been ranked 11th most powerful country in the world in the 2021 Best Countries survey.

With limitless globalization opportunities, and a strong local economy, nothing should hold us back from being financially successful in Israel.
→ I want to help you believe that and experience it firsthand.



I am a member of the following professional organisations and keep to their code of conduct.


