An Intimate Evening of Learning, Growth, and Connection
A Living Financially Smarter in Israel & Nefesh B’Nefesh event
About This Event
Many of us—smart, accomplished women—have inadvertently outsourced our financial well-being or simply avoided engaging with it altogether. We juggle complex careers, manage households, support families, and yet somehow, our personal finances remain a mysterious landscape we’re hesitant to navigate.
This evening isn’t about making you feel guilty. It’s about creating a welcoming, judgment-free space where we can have an honest conversation about money. We’ll break down financial concepts into digestible insights, demystify your financial picture, and show you how to move ahead from where you are now.
Join us for an inspiring fireside chat led by journalist Shanna Fuld, where three powerhouse women share their financial and business journeys—from their personal stories, relationships and associations with money management to the power of saying no.
Rifka Lebowitz, a leading financial planner, will reveal how to navigate Israel’s financial landscape, while Avital Eusgeld, a branding expert, will discuss shaping a business with impact. Get ready for an engaging 45-minute discussion, followed by a 15-minute audience Q&A, where you can gain valuable insights from these leading women!
Event Details
Date: Sunday, February 23
Time: 18:30-21:30
Location: Nefesh B’Nefesh Tel Aviv Center, Azrieli Round Tower, Floor 10
Price: 80 NIS
What You’ll Gain
- Clear explanations of essential financial concepts
- Practical tools to understand your current financial picture
- Actionable steps to build a stronger financial future
- Connection with other women on similar journeys
Meet The Speakers
Rifka Lebowitz
A CFP® Certified Financial Planner with over 25 years of experience in Israel’s financial industry, Rifka is the founder of Living Financially Smarter In Israel (LFSII), which serves over 40,000 members through education and practical advice. Her extensive background includes roles as a licensed portfolio manager, investment advisor, and budgeting expert. Creator of the Living Financially Smarter Method, she provides holistic financial guidance to both Olim and native Israelis, helping them navigate important life milestones and build stronger financial futures.
Avital Eusgeld
Avital Eusgeld is the founder of HiPitched, a boutique branding agency that helps businesses and individuals craft compelling brand narratives. With a diverse background spanning venture capital, startup growth, and international diplomacy, she brings unique insights to brand development and business strategy. Her experience includes roles as a Venture Scout for Founders Factory (UK), Head of Business Development at 83North, and work with the Israeli Embassy in London. A passionate advocate for women in business, Avital balances running her agency and mentoring the next generation of female leaders with raising her two young daughters in Israel.
Shanna Fuld
Shanna Fuld is a broadcast and print journalist who moved from NY1 News in Manhattan to Israel in 2018. She is the CEO of Israel Daily News, appears as an Israel expert on American news programs, and recently worked as the Israel researcher for Showtime’s ‘Ghosts of Beirut.’ Alongside her journalism, Shanna leads Tribe Tel Aviv, organizing networking and social events to help newcomers integrate into Israeli life.
Additional speaker
Stefanie Levit
Joining Rifka as a part of the Living Financially Smarter in Israel team, Stefanie is a registered American CPA with over 10 years of experience at firms like Mazars, Stefanie specializes in tax accounting for corporations and high-net-worth individuals. She’s currently training to become a certified personal and family finance advisor. She finds fulfillment in helping English-speaking clients in Israel achieve financial stability through LFSII.
Limited Availability
As you may know, LFSII events tend to sell out quickly.
*We understand if you register and can’t make it, refunds are only available until 7 days before the event.
